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The design is open for interpretation by its target audience and uses contrasting elements of form, shape and tone. Conventionally, environmental graphic designs used to involve static prints but the introduction of digital and interactive prints have created a more engaging experience amongst viewers. Whether you are a business owner seeking graphic design services or an aspiring graphic designer, understanding the ten types of graphic designs will help you make the right choice for your graphic design needs. Graphic design merged with art, as designers and illustrators became more experimental and threw out the traditional rule books preaching grid structures and ordered layouts.
Modern
The driving force behind Material Design was to emulate the familiarity and intuitiveness of the physical world in the digital space. Google's designers drew inspiration from everyday objects, surfaces, and materials to create a cohesive visual language that users could quickly grasp and navigate. By incorporating the concept of “material,” representing a symbolic foundation for everything on the interface, they aimed to establish a consistent and cohesive experience across different platforms and devices. Designers introduced subtle modifications like “semi-flat” or “material flat,” integrating gentle shadows and slight gradients to add depth without abandoning the core principles of simplicity and minimalism. This evolution demonstrated how design trends often undergo iterative changes to address emerging needs and preferences while preserving their fundamental principles.
Artwork Specification
Due to their collaboration, the environmental graphic designer should have some experience in architectural designs. They should also be familiar with industrial concepts so that they can skim and interpret architectural pieces. They make spaces informative, memorable, interesting, easier to navigate, and easier to identify. Some packaging designers work with industries that do a lot of packaging for their products such as the food and textile industries. They should know what to do next when a packaging style is not doing what is expected in terms of public acceptance or protection. Packaging designers can either be versatile – that is engaging in designing different types of package designs – or even specific (like beverage bottles or sneakers cartons) in their type of packaging.
Architecture
For some people they think of web design, others think about business logos, cards, and brochures, while others think of print designs. Developments in typesetting technology also helped the Seventies to become the decade that is defined by jaw-dropping typography, which is at turns both garish and revolutionary. Three-dimensional effects, curved lettering and cartoonish proportions make for type that pushes the limits of good taste, and has become the defining characteristic of 'retro' design. Designers have looked back to 1950s graphic design time and time again, and with good reason. Just as we have today, there were many different trends which found their place in the Fifties design landscape. The 3D style also saw its rise in the 20th century, going from a novel effect to a direction profoundly impacting today’s reality.
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The designers aimed to create intuitive user experiences focusing on functionality and content rather than decorative elements. It’s important to establish a graphic design style for your brand so it can become more recognizable both within and outside your target audience. Below are 17 different graphic design styles that are commonly used in the marketing and design world. Each design style has distinct characteristics that can be paired with other styles to create unique pieces of work. It has grown so popular that you will find it virtually everywhere from branding and packaging, to editorial, infographics, and digital with clean, stylish, and easy-to-read design styles.
Graphic Design Principles: Balance and White Space
The Art Deco graphic design style is also known for its symmetry and capitalized typefaces, which accentuate the perpendicular, vertical lines throughout the design. Minimalism is bare bones but deliberate, using only the essentials to convey meaning or communicate a message. This graphic design style limits extra elements, uses simple typography, and takes advantage of white space, so the viewer can focus on a product or an idea. With minimalism, every element is evenly spaced and precisely placed on a grid, which establishes a logical visual hierarchy that keeps content easily digestible.
Examples of Packaging Graphic Designs
The Sixties were also a wonderful time for modernist illustration, with artists like Charley Harper exploring geometric shapes, stylized design and grainy textures in their drawings. Their simple, striking work had commercial appeal, making them a perfect fit for advertising work and textile prints during the period. Stylistically, modernism was becoming a more influential movement, and we can see this in the use of abstract illustration, irregular layouts, and minimal colour palettes.
Of course, the graphic styles mentioned in this guide aren’t the only ones out there. After all, with dozens of artistic directions, it would be quite the task to explain each and every one of them. With this in mind, it comes as no surprise that futuristic design is one of the graphic styles that everyone should be familiar with. Moreover, novice artists tend to think that minimalistic designs have to be monochromatic with LOTS of white. However, seeing how widespread it is, there’s no need to go into a detailed description of what it is.
The History of Graphic Design: From Cave Paintings to AI Art
Graphic artists should know how to use creative applications such as Creative Suite, PowerPoint, and drawing software like Adobe Photoshop. Some designers want to make a point out of designing with cursive typefaces without considering the level of readability. Others design letters without any creativity which does not make the artwork any attractive. Environmental design is a vast discipline that combines industrial, architectural, graphic, landscape, and interior designs.
Below are some of our own examples of contemporary and modern design that include different shapes, angles, and more vibrant imagery and colors than other designs may incorporate. The truth is, a client-designer relationship can rely quite heavily on whether or not the two see eye to eye when it comes to project design style. It is critical to a project’s success and the overall client-designer relationship to avoid this type of unpleasant miscommunication. The best way to do this is for both the client and designer to have a firm understanding of what each design style is and what are the defining elements of each. It never tries to depict concepts or reality accurately; instead, it takes a surrealist approach.
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You can see from these types of graphic design that there are plenty of options available to aspiring designers. No matter which aspect of this creative career has captured your interest, you’re probably wondering how to take the next step. Graphic artists collaborate with different experts like writers, managers, marketers, editors, and art directors to create an amazing piece of work.
Channel a bygone time in your own designs by following the graphic art styles of different graphic design movements. The futuristic design style mainly emphasized technology, speed, youth, and violence as well as objects such as cars, aircraft, and the industrial city. Artists and designers of the futuristic style used the divisionism process to break light and color down into geometric forms.
The glamour of flapper girls, exotic travel, and new food and drink dominated billboards, enticing viewers to dance the Charleston or buy Coca-Cola. The ‘Jazz Age’ marked an era of new social freedoms and economic growth, and favoured design styles followed suit. We’re going to look back in time to explore the era-defining graphic design movements, trends, and illustration styles over the past ten decades.
The key characteristics of swiss styles combine typography and a general preference for photographic images as well as colorful and geometric block illustrations. Punk designers used bold serif and sans serif typefaces to achieve the classic punk design style. Interestingly, punk design style still exists in contemporary zine culture, album cover designs, and DIY poster designs.
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